How to submit a startup to FundedByMe Equity | The Funded By Me ...

How to submit your startup and create a business presentation step by step

Congratulations, reading this manual is the first step towards creating a great business presentation! We believe that a project that is well presented has better chances of succeeding, and we want to ensure that our inside knowledge get passed over to you.
(And remember, always RTFM?)

How to create a business presentation for Equity Crowdfunding
Click on ?Submit your startup?. Read the inspiring text and then click on continue.

Step 1. Read the guidelines
Read the guidelines, don?t rush past.

Step 2. Startup basics
Here you add the basic information about your startup.
Prepare one short and one long description. The short description is your elevator pitch (maximum 200 characters). What is it all about, what do you do?

The long description is perfect as a brief summary. (The executive summary or business plan and other images, plans, graphs or other can be uploaded as documents). The story told here is important. What do you do? What is your market? What is your potential? What do you raise money for? Make sure your write a good story. The first sentences are crucial. There you get or lose attention. You can upload a bunch of documents later, so no need to write a 50 page essay here.

Upload your logo or image and step 2 is done!
Choose a .jpg, .jpeg, png or .bmp.
Ideal format is 4:3

Step 3. Startup details
You can choose if you want to fill in the startup details directly or do it later.

Digital medias
Upload a video, it?s optional, but we recommend you to do it. Add your company?s Facebook, Twitter and website and then the easy part is done.

Business information (This information will not be publicly available, only to members)

Add your business information starting with the organisation number, and then klick yes or no whether your company is active or not. The year the company was founded, industry (for instance: Startups, Internet, Technology), yearly revenue (for last year) and number of customers/users are the fields next to be filled in.

Next you add information about the organization, number of employees, management, board of directors, shareholders and accountant.

Now you have come to the interesting part, funding!
These fields are optional until you open up for your investment round. The financial information you add will appear directly in a calculation on how you value your company. The information will be displayed in a box below the fields.

For example:
You have evaluated the startup at 1 000 000
You are willing to give out 10% of the total shares for 100 000
The minimum investment will be 10 000 for 1% of the total shares

Congratulation, you have now created the first part of your business presentation!

How to upload documents, make updates, communicate with potential investors, manage recommendations, edit startup details (step 3), etc.

To add documents and more information to your business presentation, click on your name up in the right corner. Then to the left in the admin panel you have ?My Startups? and to edit your presentation click on the name of your startup. Scroll down and you can now post updates, communicate with your backers and potential investors, upload documents and manage recommendations given to your project.

(If you want to edit your Startup details, (step 3), scroll up again and click on ?edit? next to the main head with your company?s name.)

Documents
The documents you upload shall convince a potential investor about how smart and brilliant your business idea is. Upload your business plan, financial plan, a description about the team behind the idea, images, earlier press releases, articles, recommendations etc.

Only share information you are comfortable with to share with others. You can rewrite your business plan but leave out the business secrets. A potential investor who wants more information can always contact you at a later stage and get more detailed information then. Maybe you can take a meeting over a cup of coffee?
You don?t have to tell the world every little detail.

Recommendations
A member on the page can leave a recommendation for your project. Before it?s published you can decide whether you want to have it published or not, you either approve or decline the recommendation

Manage your project

Interest round
When your business presentation is complete and approved by FundedByMe your interest round starts. We believe equity crowdfunding is more than just about money, money is a positive side effect and attention, feedback, energy and passionate owner/ambassadors are crucial. During the ?awaiting interest? round you can gain momentum and attention. The feedback, experience and expertise added by the crowd and advisors can make the difference between a good and a great company. Members can easily express their interest in working for/with your company as well as invest in it and how much. When a member expresses its interest you either approve or decline it. Members you decline will not receive any notification about it.

Give your followers and potential investors updates, keep them informed and answer on their questions. But whatever you do never forget your crowd! They are your most valuable resource!

Investment round
After analysing the data, reaction, feedback and interest in the ?awaiting interest? round, you can make a very, very educated guess if you should open a round, how high to aim and how the round will go.

The members who have registered their interest and have become selected by you will then get an offer to invest in your company. All logged-in members can follow the investment round and report their interest, but only those you select get the opportunity to participate. Selected members that want to become equity owners sign up their interest by using a digital signature. No money will be deposited at this stage.

The investor is free to withdraw its order until the investment round is closed. A round is 3 months long or until 100% is achieved. If your round does not reach 100% in 90 days the round is not completed, and the investors don?t have to go through with their investments.

Your crowdfunding campaign succeeds
Congrats. That means you are a real entrepreneurial rockstar! Maybe even the next big thing.

First you have to find a partner that can help you with term sheets and contract of sale. We can recommend you great partners for this. After that you?ll invoice all new shareholders and pay the administrative fees. Then the real fun begins! This is a milestone and the beginning of a new era for your company.

After reading this manual you will be ready to put up your business presentation on FundedByMe Equity. For more inspiration or if you have any questions please read our FAQ and blog.

2012-08-29, Version 1.0

Source: http://blog.fundedbyme.com/2012/08/how-to-submit-a-startup-to-fundedbyme-equity/

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